Madelon de Wagenaar
An fully recycled, non-seasonal and eclectic collection
for in store. Inspired by 20 century's casual and 90s minimalism.
Despite people are working from home they still want to express themselves, feel confident while being comfortable.
Classy and timeless items have been ripped apart to drop your eye on the a-symmetrical and color blocking parts of these designs.
It is time for change. This collection is for innovators and lovers. To inspire others and hug mother nature.
Made from 100% recycled materials, vegan, locally produced in the Netherlands and handmade.
Different windows where a-symmetry is being showed. Elegant organic shapes mixed with geometrics.
No more black but intense dark browns, soft shades of beige with outspoken magenta and emerald green with a hint of light blue are the colors of this collection.
How to style example
Inspiration for this collection
Video for the Basement.
An add-on for this space to set a vibe with the brands that are being sold.
New Amsterdam Surf Association
Magazine collage for newsletter
Photoshopped most photos in webshop
Editorial photos for webshop and socials
New collection in-store styling:
Combining 3- and 2-dimensional shapes with different contrasts to showcase each unique item to catch the eye of the customer
Experimental product photography for socials
Checklist for online orders
All merchandise clothing and accessoires are going to be sold in store and webshop
More merchandise coming soon